Don't be fooled
It's not Wool, It's a Woolly.
Four Years in the Making
The Softmore is Here.
The Softmore is our softest Woolly yet featuring fluffier fabric and a more oversized fit.
Effortlessly Cool + Oh so Cozy
What Makes a Woolly?
Recycled threads, easy to maintain, and you know...no wool ever.
-Best Sellers for a Reason-
It's the perfect go-to pullover for in between seasons. It's light and breathable but somehow still warm enough for a chilly day.
Everyone in my family has one now. It's like a thing. Everyone knows a Woolly is where it's at.